Refurbished beach huts at Shore Road, April 2020

Shore Road

Last updated 23rd February 2021

Status update February 2021: The watersports concession has been awarded to Easy Riders and this brand new facility is due to open in May 2021.

The Project

As a major gateway for people visiting Poole Beaches, this project signifies Shore Road’s importance as the starting point of the promenade around Poole Bay by:

  • Creating an attractive plaza with new seating and improved signage, offering a greater sense of arrival and welcome to the area.
  • Refurbished toilets and showers
  • A new beach office, watersports centre, and extended catering kiosk
  • New and modernised beach huts

Work started on 2nd September 2019; progress since then has been impacted somewhat by the Covid pandemic but is nearing completion.

The final touches will be added over spring 2021 with the installation of stone benches and rock art.

Shore Road improvement project

Works progress gallery 

Latest pictures 9th October 2020

Coastal grasses and flowers have been planted in the new beds at the entrance to the promenade and the beach

5th August 2020

Latest progress includes new cycle parking (we have increased the number of hoops from 10 to 20), and planters are being refurbished with Purbeck stone. Coastal grasses and flowers will be added in September when the planting season begins.

9th June 2020 – Shore Road kiosk is now open with social distancing measures in place

20th April 2020

 22nd March 2020

2nd March 2020

13th January 2020

 16th December

17th October-12th November

September 2019

Project background

Developing the project - the timeline

In February 2018 Simon Morgan of Morgan Design Studio was appointed to look at architectural design improvements to the existing buildings at Shore Road to reinvigorate this area. Our design brief included finding creative solutions to operational issues such as waste collection.

Local landscape artist Amanda Moore was selected to work with Simon and join the project team comprising The Arts Development Company, Dorset Coast Forum and Borough of Poole.

In the meantime preparations were made:

  • February 2018 Scottish & Southern Electricity completed works to improve the power supply to Shore Road.
  • February 2018 Planning permission was granted for Change of Use of the Beach Station to Ice Cream Kiosk (Planning Application APP/17/01898/F for details).
  • The new (April 2018) ice cream kiosk

    April 2018 The new ice cream kiosk is now open at the Beach Station. The Ranger Service will operate from a temporary base at Shore Road during 2018, prior to a permanent office opening in spring 2019.

Proposed plans were ready by late spring 2018, and a period of consultation followed:

  • May & June 2018 – public engagement The proposed plans were shared with stakeholders and residents with feedback helping to shape the Planning Application submitted in August.
  • August 2018 – formal consultation Planning Application APP/18/01039/F was made available online with comments invited by 8th September.

Planning permission was granted on 26th September 2018:

  • November 2018 Tender for construction issued
  • July 2019 Stepnell Ltd appointed as the main contractor

Works started on site 2nd September 2019

Public Engagement 2018

Thank you to everyone who shared their views with the Design Team at the engagement drop in day, via this website or at the comments box at Sandbanks Beach Office.

Your feedback helped the Design Team to shape the final designs represented in the updated plans (above) and a tender for construction based on those plans. Here’s a summary of how your feedback has influenced the project:

Main concerns highlighted during public engagement: How this feedback has been used to shape the final designs:
Size of the club room Increased size of facilities accessible to clubs
Provide separate male & female changing rooms Changed from unisex to separate male & female changing rooms
Sheltered seating with a back rest Moved sheltered seating to south facing view and added back rests to plaza seating
Suitable planting Added planting
Location and number of cycle racks Improved cycle facilities
Improved beach shower(s) with taps Increased shower provision


The beach & promenade in 2018

Also at Shore Road seafront:

New Beach Huts at Shore Road East

  • At Shore Road East 12 beach huts (nos 73-84) have been refurbished and a first floor extension built above, with 6 standard huts and 2 premier beach huts. These premier huts both have an L shaped balcony.
  • Further details and progress pictures at the Shore Road East project page

Project Details

Public Space Budget £500,000
Funding Coastal Communities FundPlanning Obligations Fund £90,000*
Beach Huts Budget £60,000
Funding BCP Council
Project Lead Anthony Rogers, Head of Leisure
Design Lead Morgan Design Studio
Main Contractor Stepnell Ltd

Part funded by the Coastal Communities Fund coordinated by the Dorset Coast Forum

BCP Seafront Strategy Statement

Creating a World Class Seafront, promoting investment, wellbeing and sustainability

Download (PDF)

Sustaining Poole's Seafront 

The Poole Seafront SPD published in 2015 details a 25 year vision for Poole’s beaches following extensive public consultation

Download (PDF)

Share This